Meaningful Communication

O2PR works with companies of any size on the creation of communication strategies, helping clients to remain at their best in matters that may affect their business today and in the future.

Development and implementation of such strategies involves complex activities aimed at the selection and effective use of various communication channels. Thus it is necessary to answer three fundamental questions: "For whom?" "What?" and "How?"

The answer to the question "For whom?" is directly related to the definition of the target audience to which the company intends to appeal. It may be consumers, public at large, shareholders, and our own employees. To maximize the impact of communication, each category requires an individual approach.

Of great importance is not only to whom the company appeals but also what exactly it wants to tell. In any communication it is very important to convey a set of key messages and preferably this set should be fixed and integral (so-called consistent messaging).

In order to convey the necessary messages to the audience, we use a variety of communication channels. Apart from the traditional (like printed media, radio, television), new and different channels of communication are increasingly popular (like Internet, social networks, etc.). Its choice should be defined on the basis of optimum cost and highest performance in terms of achieving the target audience. Practice shows that the combined effect and use of multiple channels (media-mix) can significantly improve the effectiveness of communication campaigns. But only if the way of conveyance of key messages adapted in accordance to the channel:  the presentation of information for the newspaper should be one, and for social networks is completely different.

In other words, the development of a communication strategy includes the following:

• identification of goals and objectives of communication;
• identification of communication messages for different tasks and target audiences;
• development of creative concept for solution of communication tasks;
• selection of communication channels and development of a system of brand contact points / company with various target audiences for various communication tasks;
• development of a communication plan: a sequence of communication activities, recommended contact point.